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Social Media Monitoring

Do you know who is talking about your company online? Maria Ogneva, Director of Social Media at Attensity, offers these nine tips for successful social media monitoring: 1. Define an objective. Having an end goal in mind will help you target your resources. 2. Decide where to monitor. Where you “hang out” digitally should be driven by where your constituency spends their time. 3. Decide what to monitor. At the very...

Don’t Blame the Medium

If you have ever said, “I tried direct mail/phone calls/networking/etc., and it doesn’t work for my company/products,” maybe it wasn’t the medium’s fault. According to marketing guru Terri Langhans, founder of Blah Blah Blah Etc., Inc., it might be your messaging that is marring your campaign. After all, if your messaging is boastful, blatant or boring — along the lines of “Hey, look at me and what I’ve...

Sir Speedy Named Leading Printing Companies

Local brands achieve ranking on Printing Impressions’ Top 400 List December 28, 2010 MISSION VIEJO, Calif., December 28, 2010—PIP Printing and Marketing Services and Sir Speedy recently ranked on the Printing Impressions Top 400 list. Both companies are printing and marketing services franchise networks. Sir Speedy ranked number 19 and PIP ranked number 44 on the listing, which appeared in the December issue of Printing...

Sir Speedy Receives Franchisee Satisfaction Award

Company makes the Top 50 ranking for fifth year in a row February 28, 2011 MISSION VIEJO, Calif., February 28, 2011—Sir Speedy, a franchise network of printing and marketing services providers, has received a 2011 Franchisee Satisfaction Award from Franchise Business Review. The company ranked number 23 in the Top 50 Large-Class category, which includes franchise systems with 200 or more units. Sir Speedy also ranked as...