Social Media Monitoring

Do you know who is talking about your company online? Maria Ogneva, Director of Social Media at Attensity, offers these nine tips for successful social media monitoring: 1. Define an objective. Having an end goal in mind will help you target your resources. 2. Decide where to monitor. Where you “hang out” digitally should be driven by where your constituency spends their time. 3. Decide what to monitor. At the very...