Don’t Blame the Medium

If you have ever said, “I tried direct mail/phone calls/networking/etc., and it doesn’t work for my company/products,” maybe it wasn’t the medium’s fault. According to marketing guru Terri Langhans, founder of Blah Blah Blah Etc., Inc., it might be your messaging that is marring your campaign. After all, if your messaging is boastful, blatant or boring — along the lines of “Hey, look at me and what I’ve...